The finale of Big Brother Naija Season 10 has set social media buzzing after Imisi emerged winner of the reality show, securing a commanding 42.8% of total votes — nearly three times that of first runner-up Dede, who garnered 15.94%.
According to official figures released on Sunday, the remaining finalists trailed with Koyin (15.23%), Sultana (7.94%), Kola (5.48%), Jason Jae (4.24%), Mensan (3.54%), Isabella (3.07%), and Kaybobo (1.72%).
While many fans hailed Imisi’s emphatic win, others claimed her victory was fueled by what they described as “pity votes.”
On X (formerly Twitter), user @Mackie4reall lamented what he saw as misplaced societal values, writing:
“Imisi winning #BBNaija really says a lot about what we celebrate in this country. We keep rewarding drama and pity over intelligence and substance. Then we wonder why our politics and society look the way they do.”
Another user went further, suggesting the outcome was “undeserved charity”:
“The money was faithfully given to Imisi as charity, since she begged for it.”
Similarly, @DavidPattt grouped her with previous winners accused of playing the “pity” card:
“Laycon – pity. Whitemoney – pity. Phyna – razz/pity. Ilebaye – pity. Imisi – pity.”
But Imisi’s defenders quickly clapped back, praising her gameplay and authenticity.
User @symply_kimm dismissed the “pity” narrative entirely:
“Which one is pity vote??? Imisi that did the most in that house to win that money is what you guys are saying, pity vote??? Must be cr@zee. IMISI IS VERY DESERVING OF HER WIN!!”
Even @uzezzi_ (Baby Lion) — who admitted rooting for Dede — came to Imisi’s defence:
“I really wanted Dede to win. Dede is still my winner, but please, Imisi did NOT win because of pity votes. She didn’t sulk; she fought back, met madness with madness. She’s rough around the edges, but that’s who she is — she stayed real till the end.”
For @ulxma, Imisi’s charm went beyond sympathy:
“She was funny, entertaining, witty, smart, crazy, emotional, flawed, unserious, silly, courageous, and even annoying… the full package. I can’t believe the ‘pity’ and ‘poor’ narrative was imposed on her when she didn’t even want it.”
Echoing that sentiment, @kofoworola_aa added:
“No ship, no pity party, no poverty strategy — just pure entertainment. A wholesome winner and 10/10 housemate. Congratulations, Imisi.”
On Instagram, reactions were similarly divided. Supporters praised her originality, with @22degree_creamy noting:
“First housemate to ever wear Crocs for the finale — contents plenty for here. Imisi serving us till the last minute. Well deserved, my love.”
Another user, @veekgram, commended her game:
“Nothing like a pity vote. She played smarter and better. Congrats to her.”
Meanwhile, @gracyellasouthbenson defended Nigerians’ voting style:
“Every season you guys rant that Nigerians vote for pity. Well, that’s why it’s a game — they all tell their stories. Even Mercy did. Make una go rest! Imisi gave us a show; she was the drama we subscribed to.”
Not everyone agreed, though. @riike_001 hinted at foul play:
“No wonder they didn’t show how viewers voted because Faith was the actual winner. But it is what it is… Congratulations Imisi.”
Faith’s disqualification from Big Brother Naija Season 10 on October 2, 2025, following a physical altercation with housemate Sultana, has fueled theories that the final results might have played out differently.
However, on Facebook, NanaAma Enam Avumegah dismissed that notion:
“Imisi would have won regardless of Faith’s disqualification! We don’t want to hear the cho cho chooooo again…”
Another viewer, Maneya Gwen Israel Chilukutu, humorously celebrated her landslide win:
“Who can argue?! Who should argue? When the money decided to quarantine the rest? Imisioluwa BBNaija Season 10 the light!!!!!!!”
Despite the online debate, Imisi’s 42.8% vote share underscores her massive popularity after a ten-week run that kept millions glued to their screens.
Her victory makes her the fourth female and second-youngest BBNaija champion — following Ilebaye Odiniya, who won Season 8 at just 22.
