itel, a leading brand known for delivering reliable smartphones and smart accessories across Africa, has taken a bold step in deepening its connection with young, vibrant consumers by officially announcing Priscilla Ojo Mkambala as its newest Key Opinion Leader (KOL) and brand influencer.
The partnership was sealed at a signing ceremony on April 24, 2025, signaling the start of a dynamic collaboration. Priscilla, widely recognized for her creativity, authenticity, and strong appeal among Gen Z and millennials, perfectly aligns with itel’s brand values of accessibility, innovation, and youthful energy.
Commenting on the partnership, itel’s management expressed their enthusiasm, highlighting Priscilla’s strong digital presence and relatable persona as key assets that will help solidify itel’s status as the go-to brand for stylish, affordable tech. As a brand ambassador, she will be featured in upcoming campaigns, product launches, and digital promotions — injecting a fresh perspective into itel’s storytelling across Nigeria and beyond.
Priscilla shared her excitement, saying:
“itel has always been a brand that resonates with the everyday person, offering amazing products that fit into our daily lives. I’m super excited to be part of this journey and can’t wait to create magic together!”
This collaboration marks a bold new chapter for itel — one that promises deeper engagement with Nigeria’s youth and a stronger presence in the world of affordable, trend-forward technology.
