Just days after Taylor Swift made headlines for reclaiming the master rights to her first six albums, fans are breathing new life into her iconic Reputation era — with multiple songs from the 2017 album re-charting on Spotify.

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Tracks like Look What You Made Me Do, Delicate, and Don’t Blame Me are trending again as Swifties revisit the edgy, emotionally charged project that marked a major turning point in Taylor’s career. The renewed spike in streams comes right after Taylor revealed she hasn’t yet fully re-recorded Reputation, calling it her most emotionally complex album to recreate.
“It’s the one album in the first 6 that I thought couldn’t be improved upon by redoing it,” she shared in her statement.
Fans aren’t just showing support—they’re rewriting history, pushing Reputation tracks back into the spotlight and celebrating Taylor’s full-circle moment as she now owns the very songs she once lost.
With her masters finally in her hands and Reputation gaining momentum again, it looks like a revival of this era might just be underway. Could Reputation (Taylor’s Version) drop sooner than expected? Only time will tell.