Davido Calls Martell Live, Pushes for Carter Efe’s Ambassador Deal
Nigerian music superstar Davido has once again demonstrated his influence and generosity after making a surprise call to the Martell Organization during a live Twitch stream, urging the brand to appoint popular entertainer Carter Efe as an ambassador.
The unexpected moment occurred while Davido appeared on Carter Efe’s livestream, where he directly contacted Lanre Odutola, Martell’s Global Marketing Manager. During the call, Davido openly pitched Carter Efe for a brand endorsement, highlighting his impact and growing popularity.
In a swift response that stunned viewers, Odutola agreed to the proposal almost immediately. The decision sparked excitement on the livestream, with Carter Efe visibly shocked and shouting in disbelief as the moment unfolded in real time.
An emotional Carter Efe went on to thank the Martell executive, who later clarified that the endorsement move was entirely driven by Davido’s initiative.
The incident has since gone viral, drawing widespread praise from fans and social media users who applauded Davido for using his platform to uplift others. Many described the moment as a clear reflection of the singer’s well-known philosophy of supporting emerging talents.
The live endorsement pitch has further cemented Davido’s reputation as one of the most influential and supportive figures in the Nigerian entertainment industry.
